Two-time World Heavyweight Champion and Olympic Gold Medallist Anthony Joshua OBE has become the latest sports star to become a brand ambassador for UK CBD wellness company, Love Hemp.
Joshua is now a shareholder in Love Hemp after opting for shares over a cash payment in a 3-year deal that will also see him develop his own range of branded CBD and hemp products for athletes.
Love Hemp is no stranger to the world of sports with its 5-year multi-million global partnership with the UFC (Ultimate Fighting Championship), the world’s leading mixed martial arts organisation.
That partnership sees the brand exposed to the UFC’s 625 million and counting global fans and their 142 million social media followers. With Joshua set to defend his world heavyweight titles on September 25th against Ukraine’s Oleksandr Usyk, millions of boxing fans will also get to know Love Hemp CBD.
Speaking about the partnership, Joshua talked of his admiration for Love Hemp and CBD as well as his plans for developing his own range.
“Love Hemp is a great brand with an amazing vision,” he said. “The ability of CBD to improve people’s everyday lives is undeniable. I have a passion for dynamic British businesses and for wellness, making Love Hemp a perfect brand for me to endorse and become a shareholder in.
“My work with Love Hemp will allow me to be involved in the company’s aggressive growth strategy as well as developing my own branded wellness-focused CBD products. Everyone should be able to experience and enjoy the many benefits CBD provides. I look forward to working with Love Hemp to achieve this goal.”
With the benefits of CBD for sport becoming more widely known and endorsed by a growing band of sports stars, Love Hemp is building a strong association with elite athletes with Joshua being the latest to join existing brand ambassadors including UFC Welterweight Champion, Kamura Usman and Double Weight World Champion, Georges St-Pierre.
However, it would be wrong to assume that Love Hemp’s growth plans stop at CBD for elite sports as their ultimate ambition is to become a global leader in the CBD wellness sector eg. CBD for everyone.
That’s why alongside names such as Joshua and Usman, you’ll find ambassadors like natural health and wellness food blogger, Hanifah Debono, who adds Love Hemp products to her food recipes.
Body Styling coach Andreea Tinaan and founder of Pro Bodystyling is another ambassador who believes in the benefits of CBD both for herself and for her clients as a way to improve focus and assist with sleep.
For now, all eyes will be on Anthony Joshua not least because of his upcoming fight but also to see what form his to be developed range of CBD products will take.