We chat to Manchester CBD brand, 1CBD

As the UK CBD market continues to grow, in the latest of our series of profiles on CBD brands, we spoke to Manchester based 1CBD. They were one of the first online brands to start trading in the UK and sell a range of products using CBD sourced from Hemp farms in Colorado.

Being one of the pioneers in the UK industry, 1CBD has witnessed first hand how the market has developed in just a few short years, so we talked to Elliot Myers to get his perspective on the industry, the challenges ahead and the issue of regulation.

CIAO CBD:

WHAT MADE YOU DECIDE TO ENTER INTO THE EMERGING CBD MARKET IN THE UK?

1CBD:  

The original Directors of 1CBD have been selling CBD products for nearly two years now. When CBD was legalised in the UK, their intention was to become one of the first UK online CBD businesses. However, it quickly became apparent that finding a good quality source of CBD and being able to market it would be virtually impossible due to import restrictions, lack of knowledge about CBD and other factors, so the idea was shelved pretty quickly.

CIAO CBD:   

AFTER ALL THAT, WHY DID THEY GIVE IT ANOTHER GO?

1CBD:  

The Directors originally had a design and marketing company and years later, by chance, they were asked to help improve the branding and packaging of another CBD company. Consequently, both of them ended up using CBD oil, one to help with anxiety and acne on the back of his head and the other, to help manage chronic back pain and sleep issues. The results were so staggering that they started selling bottles of that particular brand to friends and family.  

The feedback they received was amazing with many of them attributing CBD with a massive change in their lives.  It was impossible to ignore how this natural and non-toxic plant-derived substance was helping people so with guidance and expertise from the CBD company they were working with, combined with their design, packaging and marketing knowledge, 1CBD was created. 

CIAO CBD:  

WHAT ARE THE MAIN CHALLENGES WITH TODAY’S CBD MARKET?

1CBD:  

Lately, it seems that every man and his dog is either in a CBD business or knows someone who is.  Unfortunately, it's become saturated with brands that don't comply with MHRA (Medicine & Healthcare Regulatory Agency) guidelines, don't have the knowledge about CBD to give correct information and quite frankly, are selling very low quality products in the pursuit of profit. 

While it's great that CBD is being talked about, it inevitably leaves an opportunity for inferior products to enter the marketplace which can lead to bad experiences.  Educating people on how to identify quality products is also a challenge along with overcoming the stigma of cannabis and by association, Hemp.

CIAO CBD:

AS WELL AS THE CHALLENGES, WHAT ARE THE OPPORTUNITIES?

1CBD:  

These challenges are presenting opportunities that go beyond the CBD products themselves. For example, card payment providers specialising in the CBD industry are already being established, which is helping to overcome one of the biggest for CBD brands as we’re unable to facilitate transactions through PayPal and many large payment companies. 

There are also brands emerging in other sectors like drinks, cosmetics and restaurants specialising in CBD infused food. The opportunities are pretty endless, and the US and Canada are prime examples of the positive impact Cannabis and Hemp is having on their economies and societies.

CIAO CBD:  

DO YOU THINK THE HIGH STREET RETAILERS HELPING TO LEGITIMISE CBD?

1CBD:  

They certainly help to put them in the public eye but whether they're the right products is highly questionable.   A Times article recently revealed that 'more than half’ of the most popular CBD oils sold in high-street chemists, health shops and online do not contain the level of CBD promised on the label. In one case the tests found a product sold at a high-street shop contained no CBD at all which doesn’t help paint a positive picture of the emerging CBD industry. 

CIAO CBD:  

WHY DO YOU SOURCE YOUR CBD FROM COLORADO?

1CBD:  

Simply put, because we believe that the best CBD in the world comes from there because they’re way ahead of us in the States when it comes to Cannabis and Hemp cultivation. The company we work with have developed their plants for well over 15 years to produce very high CBD but very low THC content, which is then fully extracted to ensure zero THC is present. 

All the plants are grown outdoors with absolutely no harmful chemicals or pesticides, in an environment that can't be recreated indoors, let alone in Europe. The unique extraction process allows all the beneficial cannabinoid, terpenes, terpenoids and amino acids to remain intact, to create the highest specification CBD products.

CIAO CBD:

WHY IS IT SO IMPORTANT FOR CONSUMERS TO CHECK THE CBD PRODUCTS THEY’RE BUYING HAVE BEEN LAB TESTED?

1CBD:  

Aside from it being essential to know what you're ingesting into your body, the two main reasons are to verify that the THC levels are within the legal limit (in the UK 0.2%) and to ensure the CBD content in the bottle matches what's on the label. If you're dubious about a lab report, you should be able to verify test results with the testing facility and be very wary of any companies that aren't willing to provide that information.

Ciao CBD:  

CAN YOU TELL US WHAT YOUR BEST-SELLING PRODUCT IS?

1CBD:  

By far, our 20% Silver Edition CBD Oil as it's a great happy medium and won't crystallise like the 40% Gold Edition can at low room temperatures so it's easier to manage.  You can also double the dose to get the same CBD content as the 40% or half it to get the same as the 10%, so it's an excellent way of gauging what strength of CBD is best suited to your body.   It's also really cost effective for a CBD Oil of that strength and milligram content.

CIAO CBD:  

IS THERE A PARTICULAR AGE GROUP WHO SEEM TO BE BUYING YOUR PRODUCTS?

1CBD:  

We know that traditionally many other brands have mainly appealed to the 40+ age range but our products seem to appeal across the entire age spectrum from 18 upwards.  Whilst our CBD products are for adults only, we do also know that some parents administer it to their children in the place of traditional medication.

CIAO CBD:  

SINCE SETTING UP THE COMPANY, WHAT ARE THE BIGGEST LESSONS YOU’VE LEARNT?

1CBD:  

 Be sceptical about everything and always do your own due diligence.  There will be barriers to overcome that make no sense, and some that are unfair but if it was easy everyone would be doing it!  Above all, look after your customer as much as possible because with the current regulations they are our best form of advertising.

CIAO CBD:  

TALKING OF REGULATION, DO YOU THINK THERE’S A NEED FOR THE UK MARKET TO BE REGULATED?

1CBD:  

Absolutely, but I don’t think it should be used as an excuse to impose steep tariffs or create a bureaucratic nightmare.  I also believe that any regulatory bodies would need to include the right people, independent of businesses and if possible, Government.

CIAO CBD:  

IS IT DIFFICULT TRYING TO SELL A PRODUCT THAT YOU CAN’T MAKE MEDICINAL CLAIMS ABOUT?

1CBD:  

Yes, and to be honest we think it's a disgrace. Even though a recent World Health Organisation report categorically stated that studies demonstrated that CBD could be used to treat many serious medical conditions, and other medical studies have confirmed the same, we are still very restricted in what we can say. The entire situation around cannabis reform, medication and CBD in the UK is beyond farcical and that stems from ignorance, and possibly corruption.

CIAO CBD:

YOUR BUSINESS IS EXPANDING SO WHAT Are YOUR AMBITIONS FOR THE NEXT FIVE YEARS?

1CBD: 

To keep expanding the business to become a global brand and the market leader in CBD oil products.

You can buy the full range of CBD oil products direct from 1CBD’s website



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